Total Survey Design
Total Survey Design is a podcast for explaining the complexities of survey design. This podcast serves a diverse audience, including academics, small business owners, nonprofits, industry professionals, and students. Each season features episodes covering topics from survey utility to sample sizes, and question design to total survey error. Episode content includes insightful discussions, expert interviews, and special event coverage to enhance your survey skills and understanding.
Podcasting since 2024 • 33 episodes
Total Survey Design
Latest Episodes
Order Effects: Ice Cream, Ballots, and the Science of Being First
What happens when you are faced with a list of options but do not have a strong preference? In this episode, I explore how the simple order of a list can nudge a person's choice. I move beyond the idea of favorite flavors to look at the undecid...
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Season 3
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Episode 8
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13:16
Intro to Survey Design for Marketing Research Students (Guest Lecture)
This episode is a live guest lecture recorded for a Marketing Research class at Washington State University. The guest lecture is meant to introduce complete newcomers to general ideas and considerations for survey design. I also o...
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Season 3
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Episode 7
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39:39
Forced Choice vs Neutral Options: Why Forcing Choices May Damage Your Data
In this episode of the Total Survey Design Podcast, I explore whether to include a neutral midpoint option in survey questions or force respondents to pick a side. I define forced-choice formats, from even-numbered scales and binary picks to pa...
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Season 3
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Episode 6
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20:01
Forced Questions (Will Hurt Your Data)
Should you ever force respondents to answer a survey question? In this episode of Total Survey Design, I examine forced questions. While these features are often used under the assumption that more complete data means better data, forcing respo...
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Season 3
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Episode 5
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6:32
Can Generative AI Help Design a Better Questionnaire? Feedback Help
On this episode of the Total Survey Design podcast, I put generative AI to the test by asking it to critique and improve the Microsoft Word Feedback survey: a short, everyday questionnaire that many of us have seen after using the program. I co...
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Season 3
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Episode 4
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14:26
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