Total Survey Design
Total Survey Design is a podcast for explaining the complexities of survey design. This podcast serves a diverse audience, including small business owners, nonprofits, industry professionals, academics, and students. Each season features 10 to 20 concise episodes, each lasting 5 to 20 minutes, covering topics from survey utility to sample sizes, and question design to total survey error. Episode content includes insightful discussions, expert interviews, and special event coverage to enhance your survey skills and understanding.
Episodes
18 episodes
Season 1 Finale
In this episode, we do a small retrospective on the first season. We also look ahead to see what is to come. We also give a call to action, seeking your support to ensure that this project continues to exist into the future. If you woul...
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Season 1
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Episode 18
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5:07
Essential Considerations When Creating a Survey
In this episode, we explore essential considerations for crafting effective surveys. We begin by emphasizing the importance of defining the purpose of your survey, which serves as a guide through each step of its creation. We discuss how ...
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Season 1
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Episode 17
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12:14
The Target Population
In this episode, we discuss the target population. We emphasize the importance of a well-defined target population, in context of the goal of your survey, and in relation to your sampling frame. We offer examples of target populations of variou...
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Season 1
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Episode 16
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7:53
An Interview with James McCall, Survey Methodologist
In this episode, we interview James McCall, a survey methodologist at Westat. James shares what first drew him to surveys, and what drove him into a career of surveys. We talk about his role as a survey methodologist in industry. We discuss cog...
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Season 1
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Episode 15
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28:05
Design Elements - Progress Bars, Back Buttons, Forced Responses, and More!
In this episode, we explore the key design elements of effective surveys, emphasizing the importance of user-friendly experiences and reliable data collection. But first, in our free talk segment we discuss the compensation structure of the You...
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Season 1
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Episode 14
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27:09
A Conversation About the Trust and Distrust of Surveys
In this episode, we introduce a new free talk segment, where we discuss and celebrate Seon Yup's new job as chief survey methodologist at Kansas State University. We then explore why many people distrust surveys and some things we can do to reg...
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Season 1
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Episode 13
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21:59
The Monetary Costs of Conducting Surveys - Part 1
In this episode, we explore the costs associated with conducting surveys. We start by debunking the common misconception that surveys are free, highlighting the significant expenses involved in various survey methods—from internet to mixed-mode...
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Season 1
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Episode 12
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17:29
Sample Design - Part 2. The Sampling Frame
In our second episode focusing on sample design, we dive into the intricacies of creating a sampling frame. We explain what a sampling frame is and why it's crucial for ensuring your survey reaches the right target population. We discuss the fo...
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Season 1
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Episode 11
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19:53
Writing Good Survey Questions - Part 2. Response Options
This episode is the second in a series of writing good survey questions, where we dive deep into the intricacies of response options for survey questions, a crucial component often overlooked in survey design. We explore the significance of wel...
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Season 1
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Episode 10
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9:39
Writing Good Survey Questions - Part 1. Base Questions
In this episode, we delve into the art of crafting effective survey questions. We discuss the importance of clear and precise wording, avoiding biases, and the impact of question formats on data quality. Learn practical tips for designing quest...
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Season 1
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Episode 9
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11:54
The Total Survey Design Method - Reducing Costs, Increasing Benefits, and How to Get the Best Data!
In this episode, we explore the Total Survey Design Method to maximize data quality. Discover how reducing errors, rooted in social exchange theory, can enhance your survey's effectiveness. We'll delve into the three key factors—cost, benefit...
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Season 1
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Episode 8
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10:55
Don Dillman – A Reflection in Memoriam
This episode is a tribute and commemoration of Don Dillman, who is known for his contributions to survey methodology, particularly the development of the Tailored Design Method (TDM) for conducting surveys. The episode reflects on his work as a...
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Season 1
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Episode 7
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43:10
The Four Sources of Survey Error
In this episode of the Total Survey Design Podcast, we explore the four main sources of survey error through the engaging story of Mario, a local pizzeria owner aiming to conduct an ethical survey. We delve into coverage error, sampling error, ...
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Season 1
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Episode 6
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10:35
Sample Design - Part 1. Sample Size - or why just over 1000 responses is enough to generalize findings to millions of people!
In this episode of the Total Survey Design Podcast, we explore the fascinating concept of sample size and its impact on survey accuracy. Discover why just about 1000 responses can represent the views of millions, debunking common misconceptions...
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Season 1
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Episode 5
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13:18
How to Lie with Surveys
In this episode, hosts Seon Yup Lee and Azdren Coma explore the ways surveys can mislead us, inspired by the book "How to Lie with Maps." They discuss common survey pitfalls, from bad question design to poor sampling, and provide real-world exa...
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Season 1
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Episode 4
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12:48
The Utility of Surveys
In this episode of the Total Survey Design Podcast, Seon Yup and Azdren dive into the utility of surveys and their vital role in understanding public opinion and decision-making. They share examples, like A&W's marketing mishap with their t...
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Season 1
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Episode 3
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8:02
